Back in the 18th century, gentlemen advertised for love in the Maryland Gazette
“Wanted, a young woman who is between 15 and 22, who can take care of a single man’s linens and otherwise attend to him, in case of indisposition, to make tea and occasionally amuse him with a tete a tete. As a very genteel salary will be given, ’tis expected that the lady will be likely as to person, and cheerful in her temper; such a one will not be offended at this manner of address.
“The advertiser is serious, and in earnest. He hopes an idle curiosity will not lead anyone to be impertinent. A letter directed to D.M.L to be left at the printing office will be duly attended to. The utmost honour and secrecy may be depended upon.”
Here’s one from the Daily Advertiser
“Wanted by a young gentleman, a lady of 18 to 25 years old, well bred and with a fortune of not less than £5,000; sound in wind and limb, 5’4″ without shoes; not fat but not too thin;
sweet breath and good teeth; without conceit or affectation; not too chatty and not quarrelsome, but yet with character to pay back a score; generous; not over fashionable; the sort of person who can make parties gay; who can keep her husband’s secrets so he can open his heart to her without restraint, and can with a light heart reduce the budget if necessity requires.”
In 1795 a Bristol paper carried this poetic advertisement
A gentleman needs a companion to journey with him towards matrimony; his intention is to depart as swiftly as possible, to leave the main roads and highways and to stroll in the paths in the woods of love.
His fellow traveller must be healthy, not too fat because that would make the journey troublesome, and to while away the hours of the marriage state, the chattier the better.”